Public Health Campaign Essay - 1047 Words

For decades, numerous research have concluded that the incidence rate of breast cancer is lower in African-American women when compared to that of Caucasian women. However, in recent years, there has been an upsurge in incidence rate of breast cancer in African-American women. In states such as Mississippi, Alabama, Louisiana and Tennessee, African-American women record higher incidence rates than Caucasian women (Breast Cancer Rates Rising among African-American Women, 2015). Nonetheless, even though African-American had a prior lower incidence rate, they experience very high mortality and morbidity rate as well as lower survival rate. One of the contributing factor to this disparity is the mere fact that many a times, the diagnosis of†¦show more content†¦The involvement of the target audience will allow for the probing of obstacles to regular screening exams as well as the social norms that prevents them from accessing healthcare services. Breast cancer is a grave epidemi c in the African-American community and therefore with the involvement of the target audience, their opinions and recommendations will be sought to help design the proposed campaign program that will lessen the burden of late diagnosis and increase chances of survival. It is very common for people to respond more positively towards members of their culture, ethnicity or race. This public health campaign will focus predominantly on educating and raising awareness of the importance of regular screening procedures. Therefore, the campaign plans on training some members of the target audience so they can educate members of their community. As members of the African-American community the target audience are aware of those cultural barriers that are faced between community members and healthcare professionals. As such, their involvement will create dialogue and trust between the health campaign and the community (African-American Women: Take Action infographic, 2017). PUBLIC RELATIONS WITH TARGET AUDIENCE To effectively implement a public health campaign that will bring awareness to the importance of regular breast cancerShow MoreRelatedPublic Health Media Campaign Essay747 Words   |  3 PagesMy campaign focuses on mental illness in the African American community. I plan to implement my campaign by coming up with a blueprint that outlines a month long week by week goals and agendas to get my target market on track . Each week myself and team would focus on different missions, goals, and a plan course of action to execute the overall objective. Our timeline for the first week would include becoming accquinted with the community. 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